2017 NGB Best Practices Agenda (subject to change)


Bios and documents

Sunday, August 20


Golf Tournament

Bayou Oaks City Park

2-4 p.m.

Visit Myrtle Beach Basketball Tournament

Tulane University

2:30-5:30 p.m.

NGB Best Practices Registration

Lobby, Hilton New Orleans Riverside - 2 Poydras Street, New Orleans, LA

6-8 p.m.

Welcome Reception With Food and Drinks at Pat O's on the River

600 Decatur Street, New Orleans, LA

Sponsored by Charlotte NC

Monday, August 21

Ernest N. Morial Concention Center
Note: Bring your laptop. Documents will be online. There will be power outlets throughout the room.

12:30-1:30 p.m.

NGB Best Practices/SportsLink Joint Lunch (foyer located outside Rivergate room on the first floor)

1:30-1:40 p.m.

Welcome - Alan Ashley, Chief of Sport Performance, USOC (Room 208-209)

1:40-2:40 p.m.

Olympic Channel - Home of Team USA (Rooms 208-209)

Speakers: Lisa Baird, Chief Marketing Officer, USOC

Jennifer Storms, Chief Marketing Officer, NBC Sports Group

Topics Covered:

  • Olympic Channel vision and programming
  • Channel opportunities for NGBs
  • Teamusa.org and platform growth for NGBs

2:40-2:45 p.m.


2:45-3:45 p.m.

Breakout 1

NGBs and Twitter Sports (Rooms 211-212)

Speakers: TJ Adeshola, Head of U.S. Sports League Partnerships, Twitter

Topics Covered:

  • Twitter and sports
  • Best-in-class examples
  • NGB success on Twitter


Breakout 2

Collegiate Sports Sponsorship - Sharing Efforts to Save and Grow Programs (Rooms 203-205)

Speakers: Sarah Wilhelmi, Director of Collegiate Partnerships, USOC

Denise Parker, Chief Executive Officer, USA Archery

Joel Shinofield, Executive Director, Collegiate Swimming and Diving Coaches of America

Topics Covered:

  • Explore collegiate landscape surrounding sport sponsorship trends and vulnerabilities
  • Collegiate partnerships' approach to supporting NGBs through the collegiate space to enhance pipeline opportunities
  • Best practices from archery and swimming on efforts to save and grow collegiate programs in their respective footprints

3:45-4 p.m.


4-5:30 p.m.

NGB CEO Executive Session - Roundtables (Rooms 206-207)

* For NGB chief executives only

Moderators: Max Cobb, Chair, NGB Council

Denise Parker, Vice Chair, NGB Council

Topics Covered:

In this interactive session, NGB chief executives will separate out into two groups to discuss the following issues and any other issues that are broached:

  • SafeSport - best practices, background checks, publishing banned lists and how the SafeSport legislation will affect memberships numbers
  • Player associations/committees/unions
  • LA 2028 - how NGBs can maximize the impact of LA hosting the Games
  • Olympic trials - successes and failures of current NGB models
  • Shared services - opportunities for NGBs to come together to share resources
  • Membership value - strategies that contribute to an experiential vs. transactional membership to include eligibility and insurance

7-10 p.m.

Reception for SportsLink, NGB Best Practices and Connect Sports at Mardi Gras World

Mardi Gras World - 1380 Port of New Orleans Place, New Orleans, LA - on the south end of the Convention Center


Enjoy a night of fun on the banks of the Mississippi River at the Mardi Gras World/River City Venues, where music and food is woven into the cultural fabric of the community. Immerse yourself in the sights, sounds and tastes of New Orleans while you experience an evening of tasty bites, perfectly poured drinks and unexpected surprises.

Tuesday, August 22

7:30-8 a.m.

Breakfast (second floor outside of rooms 208-209)

8-9 a.m.

LA 2028 (Rooms 208-209)

Speakers: Gene Sykes, Chief Executive Officer, LA 2028

John Harper, Chief Executive Officer, LA 2028

Marla Messing, Vice President and Executive Director of Sport Leader Relations, LA 2028

9-10:15 a.m.

SafeSport - First Six Months in Review (Rooms 208-209)

Speaker: Malia Arrington, Chief Operating Officer, U.S. Center for SafeSport

Topics Covered:

  • Overview of cases: reports received and active matters
  • Trends and recommendations
  • Next steps

10:15-10:25 a.m.


10:25-11:25 a.m.

Effectively Managing a Crisis (Rooms 208-209)

Speaker: Sarah Hamilton, Managing Director, Kivvit

Topics Covered:

  • A crisis can be overwhelming, but it doesn't have to be
  • Effective communication, swift mobilization and clear messaging can be the difference between a one-day story and a 3-week story
  • Craft and deliver your message to successfully navigate through a crisis

11:25-11:30 a.m.


11:30 a.m.-12:30 p.m.

Breakout 3

Executive Leaders: How to Raise the Money You Need Through the ASK (Rooms 211-212)

Speaker: Laura Fredricks, Founder and CEO, THE ASK

Topics Covered:

Executive leaders will have the opportunity to not only learn, but also to practice these fundraising techniques that will exponentially increase fundraising success:

  • Prioritize who you should work with and in what order so that each conversation moves the person to the next level
  • ASK for the "ASK meeting" so there are no surprises
  • Make your ASK - "two sentences and a question" - Laura's latest, most successful technique


Breakout 4

What You Should Ask Your Attorney About (Rooms 203-205)

Speakers: Chris McCleary, General Counsel, USOC

Sonja Keating, General Counsel, US Equestrian Federation

Lucinda McRoberts, General Counsel, USA Swimming

Topics Covered:

  • NGB athlete participation agreements
  • NGB legal hot topics, including waivers/releases and independent contractors
  • Open discussion on other NGB legal pain points

12:30-1:45 p.m.

NGB Council meeting and working lunch (Room 231-232; by invitation only)

12:30-1:45 p.m.

Lunch for Non-NGBC Best Practices Attendees (Room 230)

1:45-2:45 p.m.

Sport Performance Partnerships and Vision (Room 208-209)

Speakers: Chris Snyder, Director of Coaching Education, USOC

Jason Saul, Chief Executive Officer, Mission Measurement

Sangeeta Brummitt, Genome Manager, Mission Measurement

Alan Ashley, Chief of Sport Performance, USOC

Topics Covered:

  • USOC & NGB collaboration - quality coaching evaluations, training national team coaches and using technology to advance coach training
  • Update on international competitive analysis and Genome project
  • Technology and innovation update

Host Sponsor

New Orleans Convention & Visitors Bureau

Exclusive Partner