Aug. 26-28, 2019 • Louisville, Kentucky • Kentucky International Convention Center

2019 Education Coming Soon

In the meantime, check out last year's education for an idea of what's to come!

Thursday, Aug. 23
3-4 p.m. | Preconference Education

Presented by Brian Connolly, Mike Gallups, Jeff Scott and Rick Hibbett

Four nationally recognized sports facility experts will conduct a “how to” panel on sports tourism facility development. Experts in market/financial feasibility (Victus Advisors), architecture and site planning (ICG), construction management (MEB), and sports facility operations (American Sports Centers) will provide best practices for researching, planning, funding, designing, building, and opening a state-of-the-art sports tourism facility in your community.

Friday, Aug. 24
1:45-3 p.m. | Sports General Session

Presented by Sean McLaughlin

Every event professional needs to be a jack-of-all-trades. Most of these skills go unnoticed and appear as if to happen by magic, but there is one skill that is the exact opposite: media relations. You want and need media attention—but how to get it? Join a media veteran as he shares how to get your event covered by local media, as well as how to respond when things go wrong and your thrust into the spotlight.

Saturday, Aug. 25
2:30-3:15 p.m. & 3:30-4:15 p.m. | "Sports and All That Jazz" Education Sessions • Sponsored by Charlotte


You know esports is the next big thing, but how do you break into this phenomenon that even high schools are adopting? A panel of planners ahead of the curve will share insights into how sports commissions, CVBs and venues can cash in on esports by presenting packages that will boost respective communities. Don’t get left behind!

Presented by Eric Carlyle

Selected SDLC members and their CVB will present their tournament/event to a panel of three judges. The judges will award three sponsorships based upon the presentations inside the Goldfish Bowl.

Presented by Raleigh Dombek

A panel of four CVB representatives will answer RFP questions from the audience of suppliers.

Presented by Darrell Hammond, Sr.

Difficult people are everywhere. Don’t believe it? Just look in the mirror. We all come from different backgrounds and possess different values, perspectives and opinions. This workshop explores how we can develop a shared communication model with others. We will learn about communication styles and how best to listen and speak to those who appear to be critical and confrontational.


How many times have you heard “the best ideas happen over a cocktail”? Did you know the Super Bowl trophy design or the cultural phenomenon Shark Week started as ideas jotted down on the back of a cocktail napkin? Maybe the great ideas spawned from this session will earn their place in the “Cocktail Napkin Hall of Fame.” Join us for round table session to brainstorm and idea share with your colleagues in sports tourism. Each table will have an assigned topic moderated by Connect Sports Executive Advisory Board and Marketplace Advisory Group Members.

Thanks to our 2019 Sponsors

Host Sponsor

Alliance Partner